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Merch Success: The Crucial Importance of Early Planning for Merch and Apparel in the Coming Year

Merch Success: The Crucial Importance of Early Planning for Merch and Apparel in the Coming Year

Dec 15, 2023 | Freebie, Marketing Tips, Promohacks

Greetings Marketers! As the year winds down, it’s time to gear up for the one on the horizon. Now is the opportunity to lay the groundwork for your marketing success by planning your merch and apparel needs. In this blog post, we’ll explore the top 3...
The best compliment we can get? Is the same one o The best compliment we can get? Is the same one our client gets. When someone opens a package, puts it on, and immediately has to show it off like, “okay wait… this is actually 🔥.” These pullovers for Link weren’t just “order some merch and ship it out.” This was: – detailed, don’t-mess-this-up embroidery – post-retreat timing (aka: expectations = HIGH) – custom packaging + messaging for each person – drop shipping to a full team without a single “where’s mine?” meltdown And the result? Stories like this. That’s the game. Not just delivering product… but creating something people want to talk about. Because when your team flexes your merch without being asked… you did it right.
Unit cost is what you pay today. Cost per use is w Unit cost is what you pay today. Cost per use is what you pay over time. Quick math: $0.99 keychain → ~$0.50 per use (when most don’t get kept) $15 charm keychain → ~$0.09 per use (when it becomes daily carry) Better merch often costs less—because it actually gets used. Full breakdown on our blog!
A proud moment for the Karst team. Michelle Harri A proud moment for the Karst team. Michelle Harris, was named in the 2026 Powerhouse Women of Promo list featured on the Between 2 Brands podcast—an annual recognition of women who are shaping the future of the branded merchandise industry. If you’ve worked with Michelle, you know exactly what they meant when they said she “sees the world differently.” That perspective has helped build Karst into the creative, strategic partner our clients rely on today. Congratulations to Michelle and to all of the incredible women recognized this year. Listen to the episode! Link in bio 🙌🏻
He’s not a mascot. He’s a warning. Meet Promopooc He’s not a mascot. He’s a warning. Meet Promopooch. Karst now has a side-eye department. Certified hype man. Allergic to boring merch. He will absolutely judge your choices. Origin story just dropped (link in bio) You’re welcome.
Branded. Useful. Slightly paranoid. Small detail. Branded. Useful. Slightly paranoid. Small detail. Big impression. #BrandedMerch #LuxuryLiving #ApartmentMarketing #ResidentExperience #CustomMerch
Childhood photo edition. See if you can match the Childhood photo edition. See if you can match the meltdown, the trophies, and the bowl cuts to the adults running Karst.
Mardi Gras is banning plastic beads… and the inter Mardi Gras is banning plastic beads… and the internet thinks we’ve entered the flying grocery era. The real story? It’s less chaos, more sustainability, and a big lesson for brands still handing out forgettable merch. What happens when tradition meets environmental reality (and what smart brands should learn from it) We broke down what’s actually happening in New Orleans — what’s replacing the beads — and what smart brands should learn from the craziness (plus a live link to watch it unfold). Check it out! Link in bio or on our blog.
Everyone debates the commercials. We’re watching Everyone debates the commercials. We’re watching what brands built around them. This year’s Super Bowl moment wasn’t just about airtime — it was about how brands extended culture beyond the broadcast. 🔥 Dunkin’s DunKings 90s-inspired drop — neon tracksuits, bucket hats and tumblers that sold out fast, turning a campaign into a wearable collectible. 🍞 King’s Hawaiian’s “Soft Fans” collection — cozy, tongue-in-cheek apparel celebrating the fans who show up for the food and the party (not just the game). A cultural wink that felt intentional and self-aware. 🍺 Miller Lite’s Game Time Jersey — 1,000 limited shirts featuring QR codes that fans could scan for a chance to win beer money. That’s merch as an engagement channel, not just a keepsake. 🏍️ Kawasaki’s “Mullets” campaign — bold, absurd, instantly memorable creative that became a cultural moment of its own. 🎤 Bad Bunny x NFL co-branded merch — halftime energy translated into wearable identity, blending music culture and sports fandom. What stood out wasn’t just design. It was how each brand used product, culture, or creativity to keep the story alive beyond kickoff. Which one do you think extended its moment best? #BrandExperience #MerchStrategy #SuperBowlMarketing #CulturalMarketing #CampaignDesign BrandedMerch MarketingInsights ExperientialMarketing BrandTouchpoints
Adjust accordingly before replying all. It’s Frida Adjust accordingly before replying all. It’s Friday!! ✌️ #Karst #BrandEnergy #StatementPin #PinPeople #SmallButLoud
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